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A Hybrid of Modern and Contemporary Art · M+ Visual Culture Museum

Situated in Hong Kong West Kowloon Cultural District, the construction of main building of M+ Museum has been completed and is expected to open towards the end of 2021. Neighboring the Victoria Harbor, the museum has 18 storeys with a gross area of 650,000 sq ft., which includes an exhibition center of 170,000 sq ft. The building houses multiple exhibition halls, theaters, research centers and a rooftop garden that captures the scenic view of Victoria Harbor.


The M+ Museum is designed by the world-renowned architecture firm Herzog & de Meuron collaborating with TFP Farrells and Arup, being the world’s second largest contemporary visual culture museum after The Centre Pompidou in Paris in 1977.


Fully supporting this benchmark project, OPTIMIX has supplied M+ with our comprehensive product range including Base Plaster, Skimcoat, Tile Adhesive, Tile Grout, Floor Screed and Non-shrink Grout.


Other than the green building designs in areas outside the exhibits, the major energy-saving design is applied to the collection area in the building, in order to realize the goal of preserving exhibits sustainably.  When building the M+ Museum, the Hong Kong construction environment assessment specification BEAM Plus is followed, dedicated to not only sustainability but also practicality. Integrated Sustainable Building Design (ISBD) has also been an essential part in the M+ design process. Through integrating architectural and construction stages, mechanics and other technologies, energy consumption and greenhouse gas emission is reduced to the minimum.


Sustainable development is a key that OPTIMIX highly values, and it is also a belief and promise that we share.


We work hard in the aspects of environmental friendliness and sustainable development, being a sponsoring patron of HKGBC, our products are also recognized by the Eco-Product Directory of HKGBC.


We fully utilize the geographical advantages of a manufacturing plant in Dongguan, by choosing materials that are within the region it can reduce the cost, transportation energy and related pollutions, and also support the local economy. Advocating the green building in M+ project, the BEAM score is therefore increased.