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Heartland 66

The Heartland 66 in Wuhan, China is officially up and running! A high-end commercial complex developed by Hang Lung Properties in the city center, designed by Aedas, the mall has a gross area of 177,000 sqm with 6 storeys. Providing a rich diversity of luxury goods, fashion, lifestyle, gourmet, family leisure and entertainment. Each floor is a representation of HLP's unique interpretation on brands and business structure. All inclusive of different consumers' groups and different spending needs.


From a bird's eye view, the shopping mall of Heartland 66 looks like the number "8" shaped in a Mobius strip. The design was inspired by the Chinese knot, symbolizing luck, fortune and blessings.


The OPTIMIX products used:


OPTIMIX DB390 Semi-Dry Bedding Mortar (Rapid Setting)

OPTIMIX DB391 Adhesive Slurry (Rapid Setting)

OPTIMIX DB390N Semi-Dry Bedding Mortar

OPTIMIX DB391N Adhesive Slurry

OPTIMIX TA312 Tile Adhesive (General Purpose)

OPTIMIX TA313 Tile Adhesive (Semi-Flexible)



The entire Heartland 66 adopted a similar style of stone floor tiles, creating a sense of unity. The floor tiling was supported by a high volume of OPTIMIX DB390(N) and DB391(N), applied in a dry screed system, it can effectively reserve space for tile movement and shrinkage, hence reducing the chances of tiles popping and detachments.